IPhones releases form smaller and smaller lines in Brazil.
On Friday (13), there were about ten minutes to open the doors of
Apple's official store in São Paulo, but the moment seemed most awaited
by company employees who crowded in the back of the establishment.
Across the glass doors, there were only three people, something that contrasts with what happens in other countries and also with what has happened in previous releases of the brand in Brazil.
The first in line, Mark Tomazini, 36, sold their old iPhone 6 for R $ 3000 to make way for the new iPhone 6s -o device costs from R $ 3,999 in the smaller version and with 16 Gbytes of memory.
He did not seem impressed at being one of the few here: "It is R $ 4,000 So it's empty!".
Despite the price, Mark, who is an engineer, chose to buy the new product. "For those who like the brand, it's like a cult, a religion," he says. He was the first to complete the purchase, being applauded by store employees, more numerous (about 20) that customers at that time. He took one too for the woman (who also sold his previous generation smartphone to buy new).
A couple came from Sergipe was granted shortly after Marcos. Maria Rita and Antonio are in Sao Paulo for a conference and changed the date of back home in order to make the purchase.
They were looking for an iPhone Plus 6s with 128 Gbytes -the most expensive of the line for R $ 4.899- to his son, who could not come to be working and is a true collector from Apple.
"The name of my son is iTony" says her mother, Maria Rita, 50, laughing. "He has until the first iPhone at all."
It was 9:58 a.m., two minutes before the doors open, and the queue outside gained more body. Were 13 people, including an assistant coach who was not going to buy any product and was just there to meet the new iPhone.
Marina Haj, 21, came early "to ensure". Fear apparently unfounded, was that cell soon ran out
IMCAS 2016
Across the glass doors, there were only three people, something that contrasts with what happens in other countries and also with what has happened in previous releases of the brand in Brazil.
The first in line, Mark Tomazini, 36, sold their old iPhone 6 for R $ 3000 to make way for the new iPhone 6s -o device costs from R $ 3,999 in the smaller version and with 16 Gbytes of memory.
He did not seem impressed at being one of the few here: "It is R $ 4,000 So it's empty!".
Despite the price, Mark, who is an engineer, chose to buy the new product. "For those who like the brand, it's like a cult, a religion," he says. He was the first to complete the purchase, being applauded by store employees, more numerous (about 20) that customers at that time. He took one too for the woman (who also sold his previous generation smartphone to buy new).
| Isabel Arrow / Folhapress | ||
 | ||
| Mark Tomazini, 36, the first to buy the iPhone 6s in Brazil |
They were looking for an iPhone Plus 6s with 128 Gbytes -the most expensive of the line for R $ 4.899- to his son, who could not come to be working and is a true collector from Apple.
"The name of my son is iTony" says her mother, Maria Rita, 50, laughing. "He has until the first iPhone at all."
It was 9:58 a.m., two minutes before the doors open, and the queue outside gained more body. Were 13 people, including an assistant coach who was not going to buy any product and was just there to meet the new iPhone.
Marina Haj, 21, came early "to ensure". Fear apparently unfounded, was that cell soon ran out
IMCAS 2016
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